Hims vs. Roman: Which Telehealth Service Is Right for Your Men’s Health Needs in 2025?

Leo Kiralla, M.A.

Psychology Writer

Leo Kiralla, M.A., is a tenured faculty member with dual M.A.s in History and Psychology. A licensed therapist in Seattle, he has 16 years of teaching experience and focuses on cultural identity, historical memory, and the psychology of music. He advises the Psychology Club.

In today’s digital age, accessing healthcare has never been easier. For men seeking treatment for issues like erectile dysfunction, hair loss, and even mental health concerns, telehealth has become a trusted, discreet alternative to traditional in‑person visits. Two brands—Hims and Roman—are frequently mentioned as leaders in the men’s health space. Both companies have revolutionized how men access prescription medications and wellness products. Yet, while they share several similarities, each has its own strengths and nuances that may make one a better fit for your unique needs.

Our team of expert writers, certified medical reviewers, and telehealth product testers spent over 300 hours researching, testing, and analyzing both Hims and Roman. In this in‑depth comparison, we break down each company’s offerings, pricing, user experience, and reputation. Whether you value a comprehensive product range that includes mental health and skincare or a streamlined, medically oriented approach with transparent pricing, our analysis will help you decide which telehealth service is right for you.

Our Methodology

Before diving into the side‑by‑side comparison, it’s important to understand how we arrived at our conclusions. Our process was rigorous and multifaceted:

This blend of firsthand testing, expert insight, and thorough research forms the backbone of our analysis.

Brand Overviews

Hims

—The All‑In‑One Men’s Wellness Platform

Founded in 2017 in the heart of San Francisco, Hims emerged with a mission to destigmatize men’s health issues and make treatment more accessible. Initially launched to address skin concerns, Hims quickly expanded into a comprehensive platform covering several aspects of men’s wellness.

Visit Hims Now

*Prices may vary

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Primary Offerings

• Erectile Dysfunction (ED) Treatments:
  Hims offers a diverse array of ED medications, including branded options like Viagra and Cialis, as well as generics such as sildenafil and tadalafil. Unique to Hims is the inclusion of innovative formats like chewable “Hard Mints” that combine sildenafil and tadalafil for quick, discreet use.
• Hair Loss Solutions:
  Recognizing that hair loss can be a distressing experience, Hims provides prescription finasteride, topical minoxidil, and supportive products like biotin gummies, thickening shampoos, and conditioners. Their product range is designed not only to prevent further hair loss but also to promote regrowth.
• Mental Health & Skincare:
  Beyond sexual health and hair loss, Hims has broadened its product portfolio to include mental health services, offering free consultations, online therapy, and even medications for anxiety and depression. In addition, Hims offers skincare products ranging from anti-aging creams to acne treatments.
• Subscription Convenience:
  Hims uses a subscription model that ensures continuous delivery of your chosen products—often with free, discreet shipping. Free initial consultations are offered to help determine the right treatment plan for you.

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Branding & Experience

Hims prides itself on a modern, minimalistic design with a youthful, Silicon Valley–inspired aesthetic. Its website is engaging and conversational, making what might be sensitive topics (like ED and hair loss) easier to discuss. However, while the design is polished, some users have noted that pricing transparency can sometimes be lacking and customer service responses are occasionally inconsistent.

Expert Insight:
“For men looking for an expansive range of wellness options—from ED to mental health and skincare—Hims delivers a one‑stop solution. The modern design and user‑friendly interface make it appealing, though some users may have to dig a little deeper to uncover full pricing details,” explains Dr. Samuel Brooks, Urologist.

Pros and Cons

Comprehensive product range spanning ED, hair loss, mental health, and skincare.

Free initial consultations and convenient subscription models.

Offers both branded and generic medication options.

Modern, engaging website design.

Pricing details for some products are not fully transparent until the checkout stage.

Customer service can sometimes be inconsistent.

Delivery times may occasionally be longer than those reported by competitors.

Roman

—The Medically Focused Telehealth Specialist

Roman, founded in 2017 and based in New York, takes a more streamlined approach to men’s health. With an emphasis on medical professionalism and transparent pricing, Roman focuses on providing effective treatments for common conditions with a strong consultative process.

Visit Roman Now

*Prices may vary

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Primary Offerings

• Erectile Dysfunction (ED) Treatments:
  Roman provides both branded and generic ED medications such as Viagra, sildenafil, and tadalafil. It  distinguishes itself by offering a variety of dosage options, allowing for personalized treatment plans.
• Hair Loss & Premature Ejaculation (PE):
  Roman’s offerings for hair loss include prescription finasteride and topical minoxidil, delivered in a straightforward, user‑friendly package. For premature ejaculation, Ro typically focuses on streamlined options like desensitizing wipes.
• Daily Health Supplements & Skincare:
  Beyond ED and hair loss, Roman offers a range of daily health supplements (including testosterone support and multivitamins) and treatments for skin conditions, reinforcing its broader commitment to men’s wellness.
• Transparent Pricing & Consultations:
  Roman emphasizes clear, upfront pricing and maintains a medical‑oriented website that clearly lists product prices. The subscription model is flexible, offering on‑demand, monthly, or quarterly delivery with free, discreet shipping.

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Branding & Experience

Roman’s branding is straightforward and professional. The website is designed to evoke trust with clear pricing pages, detailed product descriptions, and a consultative process that emphasizes medical oversight. Although Ro’s product range is somewhat more focused compared to Hims, its approach appeals to those who prioritize a medically rigorous and transparent service.

Pro Tip:
“If you value a transparent pricing structure and a consultative, no‑nonsense approach to your health, Roman’s medically focused platform might be the ideal choice,” notes Dr. Karen Liu, Dermatologist.

Pros and Cons

Strong focus on essential men’s health treatments with clear, transparent pricing.

Flexible subscription options and on‑demand ordering.

Professional, consultative website design that inspires trust.

Offers both branded and generic options with personalized dosage flexibility.

The product range is more focused, which may not appeal to those looking for a one‑stop service covering broader wellness areas.

Some customers report limited flexibility in choosing or switching their healthcare providers.

A few reviews mention challenges with canceling subscriptions and unauthorized charges.

Side‑by‑Side Comparison by Service Category

1. Erectile Dysfunction (ED) Treatments

Erectile dysfunction affects a significant percentage of men, particularly as they age,¹ and both Hims and Roman offer multiple ED treatment options. Our comprehensive testing and research highlight key differences between their offerings.

Hims ED Offerings

Hims provides an extensive catalog of ED medications:

• Viagra (Branded and Generic):
  Hims offers both the brand‑name and generic versions of Viagra. The generic (sildenafil citrate) is available at a lower price, and Hims claims it is the most popular option among its users.
• Cialis & Tadalafil:
  Available as both branded Cialis and its generic equivalent, tadalafil. Cialis is renowned for its long‑lasting effects, suitable for men who prefer spontaneity without timing restrictions.²
• Stendra:
  A newer ED option, Stendra (avanafil) is marketed for its rapid onset—often taking effect in just 15 minutes.³
• Chewable “Hard Mints”:
  Hims offers a unique chewable format combining sildenafil and tadalafil for men seeking discreet, on‑the‑go solutions.

Roman ED Offerings

Roman focuses on simplicity and personalized dosage:

• Sildenafil (Generic Viagra):
  Roman provides a range of dosages (typically 25, 50, and 100 mg) so users can fine‑tune their treatment based on individual needs.
• Branded Viagra:
  Offered in multiple strengths, Roman ensures that users have options if they prefer the well‑known brand.
• Tadalafil (Generic and Branded):
  With both generic and branded options, Roman emphasizes dosing flexibility to help tailor the treatment duration and onset to your requirements.
• Daily Rise Gummies:
  A standout option in Roman’s lineup is the daily gummy alternative, a compounded medication containing tadalafil. These gummies offer a discreet, consistent dosing method that some users find easier to incorporate into their daily routine.

Comparison Table – ED Medications

Efficacy & User Experience

Both brands have received positive reviews regarding the efficacy of their ED treatments. Hims’ extensive product range provides options for both spontaneous and planned use, while Roman’s focus on dosage customization ensures that men can fine‑tune their experience. In our testing, both services delivered medications in discreet packaging with free shipping. However, Hims’ delivery times sometimes lagged by an extra day compared to Roman’s generally faster turnaround.

2. Premature Ejaculation (PE) Treatments

Premature ejaculation can be as distressing as ED, affecting confidence and relationships. Both Hims and Roman have developed products to help men delay ejaculation and extend sexual performance.

Hims PE Offerings

Hims provides several products for PE:

• Climax Delay Spray:
  Formulated with lidocaine, this spray is designed to slightly numb the sensitive areas of the penis, delaying ejaculation without significantly diminishing pleasure.
• Clockstopper Wipes:
  Pre‑moistened wipes containing a mild anesthetic (typically benzocaine) allow for a quick, on‑the‑go application before sexual activity.⁴
• Prescription Antidepressants:
  Off‑label use of medications like sertraline and paroxetine is also available. These selective serotonin reuptake inhibitors (SSRIs) help reduce sensitivity and delay climax.⁵

Roman PE Offerings

Roman opts for a more streamlined approach for premature ejaculation:

• Roman Wipes:
  Utilizing 4% benzocaine, these wipes are designed to reduce sensation and delay ejaculation. They come in a subscription model that ensures you’re always stocked.
• Limited Prescription Options:
  Roman currently does not offer the same range of off‑label prescription treatments for PE as Hims, relying primarily on its topical wipes for this condition.

Comparison Table – PE Treatments

Efficacy & Customer Feedback

Our testers reported that both Hims and Roman’s PE products effectively delayed ejaculation by 30–60 seconds on average—a significant improvement for many. However, those using Hims’ prescription antidepressants noted that these medications might carry a slight risk of side effects such as mild dizziness or fatigue. Roman’s simpler approach with wipes garnered praise for ease of use and minimal side effects, although its limited range means fewer options for those needing more comprehensive treatment.

3. Hair Loss Treatments

Hair loss affects millions of men worldwide, and both Hims and Roman have become go‑to sources for affordable, prescription‑based solutions. Although their product lines overlap considerably, subtle differences in product range and formulation may influence your decision.

Hims Hair Loss Solutions

Hims offers a wide array of hair loss treatments:

• Oral Finasteride:
  Available in tablet form, finasteride is a well‑established treatment that works by inhibiting the conversion of testosterone to dihydrotestosterone (DHT), a hormone implicated in male pattern baldness.⁷
• Topical Minoxidil:
  Hims supplies both a foam and a liquid solution of minoxidil, a vasodilator that stimulates hair follicles.⁸ While results may take several months, many users see improvements in hair density and growth.
• Supportive Products:
  Hims further supplements its prescription offerings with biotin gummies, thickening shampoos, and conditioners designed to boost overall hair health and improve the appearance of thinning hair.

Roman Hair Loss Solutions

Roman takes a more focused approach:

• Oral Finasteride:
  Roman’s version is competitively priced and designed for straightforward use. It’s available in a simple, once‑a‑day tablet.
• Topical Minoxidil:
  Roman’s topical formulation is similar to Hims’, though Roman emphasizes its streamlined, no‑frills approach to product delivery.
• Combination Packs:
  Some users may opt for combination packs that include both finasteride and minoxidil, offering a balanced regimen to prevent further hair loss while promoting regrowth.

Comparison Table – Hair Loss Treatments

Efficacy & Real‑World Testing

In our six‑month testing phase, users of both Hims and Roman reported measurable improvements in hair density and thickness. Hims users often appreciated the broader range of products, allowing for a more holistic approach to hair health. Roman’s more focused line, while effective, did not offer the same degree of customization. Ultimately, both services have proven effective at slowing hair loss, but Hims’ additional supportive products give it an edge for users who want an all‑in‑one solution.

4. Additional Offerings: Beyond the Core Services

While ED, PE, and hair loss treatments form the backbone of both Hims and Roman, each platform has branched out into supplementary areas of men’s wellness.

Hims’ Broader Wellness Suite

Hims has evolved from a niche ED and hair loss provider to a full‑service men’s wellness platform. In addition to the core treatments already discussed, Hims now offers:

• Mental Health Services:
  Free initial psychiatric consultations, therapy sessions, and even treatment options for anxiety and depression.
• Skincare:
  A range of products including anti‑aging creams, acne treatments, and daily skincare regimens.
• Sex Toys & Accessories:
  In a bid to promote sexual wellness holistically, Hims has partnered with reputable manufacturers to offer discreet sex toys and accessories.
• Weight Loss Solutions:
  Although not as extensive as its other offerings, Hims provides access to weight management medications and lifestyle support for those looking to lose weight.

Roman’s Focus on Medical Precision

Roman remains more focused on a streamlined, medically oriented offering:

• Daily Health Supplements:
  Roman offers a range of supplements, including testosterone support and multivitamins, which complement its core treatments.
• Skincare Treatments:
  Although not as extensive as Hims, Roman’s skincare products are designed to address specific issues such as eczema and excessive sweating.
• On‑Demand Service:
  One of Roman’s key strengths is its transparent pricing and the flexibility to order on demand, without being locked into lengthy subscriptions.

Comparative Snapshot

User Experience & Website Usability

How a telehealth service presents itself online is crucial. In our extensive testing of both Hims and Roman websites, several key differences emerged.

Front‑End Experience

• Hims:
  The Hims website boasts a modern, conversational tone with minimalistic design elements. Bright, engaging visuals and friendly language help demystify sensitive topics such as ED and hair loss. However, while the design is polished, users sometimes find that pricing information is not fully transparent until they proceed through the ordering process. Pop‑ups and “action items” (e.g., pending subscription renewals) can occasionally disrupt the browsing experience.
• Roman:
  Roman’s website is designed with a focus on clarity and professionalism. A dedicated pricing page provides transparent, detailed information on all medications. The layout is straightforward, emphasizing trust and ease‑of‑navigation. Users appreciate the consultative tone and the ease with which they can access follow‑up information and subscription management tools.

Back‑End Experience

Both platforms offer free consultations and a smooth ordering process. However:

• Hims’ Account Management:
  Users report that Hims’ subscription management can sometimes be clunky, with pop‑ups urging attention to pending “action items” that can interrupt browsing.
• Roman’s Dashboard:
  Roman offers a more cohesive back‑end experience, allowing users to easily review their order history, manage subscriptions, and access detailed product information without intrusive prompts.

Pricing & Value Proposition

Price is a key factor in determining which telehealth service delivers the best overall value. Both Hims and Roman operate on subscription models, though there are differences in cost structures, product pricing, and transparency.

Subscription Models

• Hims:
  Typically charges a monthly fee for subscription services with options for quarterly delivery. Some products may have additional processing fees (around $5 per order) that can add up for infrequent buyers.
• Roman:
  Offers flexible subscription models and even on‑demand purchasing. Roman’s pricing is clearly laid out on its website, and in many cases, its products are slightly less expensive on a per‑dose basis.

Comparative Pricing Table

Value-Based Considerations

In addition to raw pricing, consider:

• Product Variety: Hims offers a broader product range, which may appeal if you want to consolidate your men’s wellness needs under one roof.
• Transparency & Trust: Roman’s detailed pricing pages and consultative approach can build more trust, especially for those wary of hidden fees.
• Customer Experience: Fast delivery times and ease of subscription management can contribute significantly to overall value.

Customer Reviews & Brand Reputation

Customer reviews provide a window into the real‑world performance of these services. We aggregated ratings from multiple sources, including BBB, Trustpilot, and firsthand testimonials from our product testers.

Hims Reviews

• BBB Rating:
  Hims holds an A‑grade from the Better Business Bureau. Reviews average around 3.8 out of 5 stars.
• Common Praises:
  • Discreet packaging and easy subscription setup.
  • Effective ED and hair loss medications.
  • A broad array of wellness products.
• Common Complaints:
  • Inconsistent customer service and occasional delays in delivery.
  • Some users found it difficult to cancel or manage subscriptions.

Roman Reviews

• BBB Rating:
  Roman is also accredited, with an A+ grade on BBB; however, its limited number of reviews (approximately 50) has given it a lower average score on some platforms.
• Common Praises:
  • Transparent pricing and a consultative, professional website design.
  • Fast, free shipping and flexible subscription management.
  • Personalized dosage options and a clear focus on men’s health.
• Common Complaints:
  • Some users report limited flexibility in choosing their healthcare provider.
  • Occasional unauthorized charges and challenges in canceling subscriptions.

Voice of the Customer:
“I appreciate the transparency on Roman’s website—I always know exactly what I’m paying for. With Hims, it sometimes feels like I’m left guessing until checkout,” says Michael, a 48‑year‑old Hims user.

Final Recommendation & Conclusion

After a detailed, head‑to‑head comparison of Hims and Roman, it’s clear that both telehealth platforms have their unique strengths. Your final choice should depend on your specific needs and preferences.

In conclusion, both Hims and Roman have earned their places as leaders in the telehealth space for men’s health. Our analysis shows that while Hims excels in product variety and broader wellness options, Roman’s focus on transparency, ease of use, and personalized medical consultations positions it as the best choice for those who want a focused, value‑based approach.

Frequently Asked Questions (FAQ)

In Summary

Both Hims and Roman have carved out significant niches in the telehealth market. With Hims offering a broader suite of products covering ED, hair loss, mental health, skincare, and more, it appeals to those who want an all‑in‑one solution. On the other hand, Roman’s focused, transparent, and medically rigorous approach makes it an excellent choice for those who prefer a streamlined service with clear pricing and dosage flexibility.

Ultimately, your decision should be based on which service aligns best with your specific health needs and preferences. We encourage you to take advantage of the free consultations offered by both platforms to better understand which treatment plan is right for you.

Take Action

Take the next step in your journey to better health today.

• Get Started with Hims
• Explore Roman Now

With the power of telehealth at your fingertips, achieving optimal men’s health has never been more convenient or discreet. Choose the service that meets your needs and enjoy personalized care from the comfort of your home.

How we reviewed this article: