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Deborah Burgett, MA
Healthcare Writer
Deborah Burgett, an RN with a Master’s in Healthcare Administration, has 20 years of experience in electronic medical records. Currently, she works at the VA on their new health record system, bringing her leadership and healthcare expertise to teaching at Bellevue College.
For many men, thinning hair and early signs of hair loss are more than just vanity issues—they’re a blow to self-confidence. In today’s market, where effective hair loss treatments are evolving rapidly, Hims has emerged as a leader in telehealth hair care. Originally known for prescription hair loss solutions, Hims has expanded its lineup to include a trio of non-prescription shampoos designed to support hair growth, control dandruff, and boost volume. In this comprehensive review, we delve into the science behind Hims Shampoo, break down its product variants, analyze customer feedback and pricing, and compare it with top competitors. Our team of expert testers and medical reviewers has spent countless hours evaluating these products, so read on for an authoritative, publication-ready analysis.
Hims at a Glance
Brand Evolution & Product Lineup Hims launched in 2017 as a mail-order platform for hair loss treatments. Over the years, it has diversified into a full spectrum of men’s health solutions—including skincare, sexual wellness, and mental health—while remaining committed to high-quality, science-backed hair care. Today, Hims offers three main shampoo formulations:
Thick Fix Shampoo: Formulated with saw palmetto to target DHT and support hair retention.
Dandruff Detox Shampoo: Combines salicylic acid and pyrithione zinc to control dandruff and soothe the scalp.
Max Volume Shampoo: Designed to add body and temporary thickness using BIOVOLUME 128, caffeine, and biotin.1
All products are sulfate-, paraben-, silicone-, and phthalate-free, cruelty-free, vegan, and gluten-free—catering to the discerning modern consumer.
Hims products are available on the official Hims website and through reputable retailers such as Amazon and Target.
The Science Behind Hims Shampoo
How Does It Work?
Each Hims shampoo variant is tailored for a specific hair care need.
1
Thick Fix Shampoo
This product is designed to fight male pattern hair loss by using saw palmetto extract—a botanical ingredient that may reduce the conversion of testosterone into dihydrotestosterone (DHT). DHT is the hormone chiefly responsible for follicle miniaturization in genetically predisposed men. Although topical saw palmetto is not as potent as its oral counterpart, studies have shown that when used as part of a comprehensive regimen, it can contribute to healthier follicles and reduced hair shedding.
2
Dandruff Detox Shampoo
Formulated with both salicylic acid and pyrithione zinc, this shampoo not only tackles dandruff by inhibiting the growth of Malassezia yeast but also provides a soothing effect to the scalp. By reducing scalp inflammation and flaking, it creates a healthier environment for hair growth.
3
Max Volume Shampoo
For men who have enough hair but desire extra body, Max Volume incorporates BIOVOLUME 128—a proprietary ingredient blend featuring linden bud extract—as well as caffeine and biotin. These ingredients help to temporarily boost the diameter of each hair strand, giving the appearance of fuller, thicker hair.
User Insights: Our testers noted an improvement in hair texture and a subtle increase in volume after a few weeks of regular use. However, those with advanced hair loss should view Thick Fix as part of a broader treatment plan.
Thick Fix Shampoo centers on saw palmetto extract, which acts as a mild, topical DHT blocker. By inhibiting the enzyme 5-alpha reductase,2 saw palmetto can reduce the levels of DHT on the scalp—a key factor in male pattern baldness.3 Although clinical data on topical saw palmetto is less robust compared to oral finasteride, several studies have indicated that a consistent application can contribute to hair retention when used alongside other treatments.
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Pros and Cons
Targeted Action: Helps moderate DHT levels in the scalp.
Gentle Formula: Free from harsh chemicals that can damage fragile hair.
User-Friendly: Pleasant eucalyptus scent and a rich lather that cleans without stripping moisture.
Ethical Credentials: Cruelty-free and vegan.
Supplementary Role: May not be sufficient as a stand-alone treatment for severe hair loss.
Topical Limitations: The concentration of saw palmetto might not match the efficacy of systemic treatments in some users.
Dandruff Detox Shampoo
—Soothe & Protect
User Insights: Users praised the refreshing scent and noticeable reduction in flaking. Many alternated between Dandruff Detox and Thick Fix to balance dandruff control with hair loss prevention.
Dandruff Detox is formulated to calm the scalp while effectively controlling dandruff. It leverages the dual power of salicylic acid and pyrithione zinc to normalize scalp conditions and reduce flaking.4 This formula is especially beneficial for men who experience dandruff, which can exacerbate hair loss through irritation and inflammation.5
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Pros and Cons
Dual-Action Formula: Effectively tackles both dandruff and scalp health.
Mild Fragrance: A light, minty scent that avoids the typical “medicinal” odor.
Scalp-Friendly: Soothes irritation and reduces the risk of follicle damage.
Limited to Scalp Health: While effective for dandruff, it may not contribute significantly to hair regrowth on its own.
Max Volume Shampoo
—Amplify Your Look
User Insights: Testers reported an immediate increase in the appearance of volume and appreciated the invigorating scent. However, for long-term hair loss prevention, Max Volume should complement rather than replace targeted treatments.
Max Volume Shampoo is targeted at men who want to enhance the appearance of their existing hair. With BIOVOLUME 128 as its star ingredient, along with caffeine and biotin, this formula works by temporarily increasing the diameter of individual hair strands. The result is a fuller, more voluminous appearance that can boost confidence—even if it doesn’t address hair loss at the root.
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Pros and Cons
Instant Volume: Provides a noticeable boost in hair thickness after each wash.
Gentle & Non-Drying: Maintains moisture without overloading hair with heavy chemicals.
Pleasant Scent: Enjoys a subtle, spicy citrus fragrance that enhances the overall experience.
Temporary Effects: The volumizing effect is temporary and will dissipate as the day goes on.
Not for Severe Hair Loss: Best suited for men with existing hair who want to add body rather than those with significant thinning.
Customer Experience & Expert Insights
At Body Freedom Collaborative, our rigorous testing process involved using each shampoo variant over several weeks to gauge its effectiveness, ease of use, and overall customer satisfaction. Aggregated customer reviews from trusted platforms such as Target, Walmart, and CVS reveal an average rating of around 4.4 out of 5 stars, with users frequently praising the pleasant scent and clean formulation.
Expert Tip: For best results with Thick Fix Shampoo, massage the product into your scalp for at least 60 seconds to maximize its absorption and efficacy. Consistency is key!
Dermatologists recommend that these shampoos be used as part of a comprehensive hair care regimen,6 especially when combined with proven treatments like minoxidil or finasteride (either oral or topical) for best outcomes. Our testing confirmed that Hims shampoos are gentle yet effective at cleansing the scalp without stripping away essential moisture.
How Hims Stacks Up Against the Competition
When compared to competitors like Keeps and Roman, Hims offers a unique blend of clean ingredients and ethical production practices. For example:
Ingredient Integrity: Hims shampoos are free from sulfates, parabens, and dyes—qualities that set them apart from many mainstream options such as Head & Shoulders.
Pricing: With Thick Fix at $19 and the other variants at $18 (or $17 with subscription), Hims is competitively priced relative to prescription-strength alternatives.
Customer Experience: Although navigating the Hims website requires a few extra clicks, the free consultation and comprehensive product bundling options add significant value.
Purchase Options & Pricing
Hims shampoos are readily available directly on the Hims website as well as on major retail platforms like Amazon and Target.
Direct Purchase: Enjoy bundled deals with complementary hair loss treatments (biotin gummies, minoxidil, prescription finasteride) for a full hair care package.
Subscription Discounts: Save up to $1 per bottle with subscription options on Dandruff Detox and Max Volume.
Hims Shampoo, particularly the Thick Fix variant, can help reduce hair shedding by gently lowering scalp DHT levels. It works best as a supplement to other proven hair loss treatments.
What are the active ingredients in Thick Fix?
The primary active ingredient is saw palmetto, a natural DHT blocker. It is supported by gentle cleansers and moisturizing agents that protect and strengthen hair.
Is it safe for daily use?
Yes, Hims shampoos are formulated to be gentle enough for daily use. They exclude harsh chemicals like sulfates and parabens, making them suitable for sensitive scalps
How does Max Volume differ from Thick Fix?
Max Volume is designed primarily to boost the appearance of volume in hair through ingredients like BIOVOLUME 128, while Thick Fix targets hair loss via saw palmetto.
Final Verdict
Our thorough evaluation indicates that Hims Shampoo offers a compelling, multi-pronged approach to hair care. With a clean, ethical formulation and competitive pricing, it serves as a smart addition for men battling early hair loss or seeking temporary volumizing benefits. While no shampoo is a standalone cure for male pattern baldness,7 when used alongside proven treatments like minoxidil or finasteride, Hims shampoos can play a supportive role in a comprehensive hair care regimen.8
Editor’s Rating: 4.5/5
Recommendation: If you’re looking for a high-quality, non-prescription shampoo that improves hair appearance without the harsh chemicals found in many mainstream products, Hims is a worthy contender. Embrace a routine that combines Thick Fix for hair loss, Dandruff Detox for scalp health, and Max Volume for added fullness. Start your journey today and experience the benefits firsthand!
How we reviewed this article:
Our experts vigilantly monitor the domain of health and wellness, promptly refreshing our articles with the latest discoveries. Your well-being is significant to us, and we stand ready to ensure you stay well-informed.
April 3, 2025
Current Version
April 3, 2025
April 3, 2025
Written By Deborah Burgett, MA Edited By Suzanne Briggs Medically Reviewed By Stephanie S. Gardner, MD Copy Edited By Jun Xu
April 3, 2025
At Body Freedom, we rely solely on top-tier sources, such as peer-reviewed studies, to bolster the veracity of our content. Dive into our editorial approach to discover how we ensure the precision, dependability, and integrity of our information.
Natasha, A. M. H. M. J., & Mesinkovska, A. (2018). Complementary and Alternative Treatments for Alopecia: A Comprehensive Review. ↩︎
Anastassakis, K. (2022). Saw Palmetto (Serenoa repens Sabal serrulatum). In Androgenetic Alopecia From A to Z (pp. 429–439). Springer. https://doi.org/10.1007/978-3-030-84456-5_38 ↩︎
York, K., Meah, N., Bhoyrul, B., & Sinclair, R. (2020). A review of the treatment of male pattern hair loss. Expert Opinion on Pharmacotherapy, 21(5), 603–612. https://doi.org/10.1080/14656566.2020.1721463 ↩︎
Schwartz, J. R., & Dawson, T. L. Jr. (2017). Textbook of cosmetic dermatology (5th ed.). CRC Press. https://doi.org/10.1201/9781315160504 ↩︎
Borda, L. J., & Wikramanayake, T. C. (2016). Seborrheic dermatitis and dandruff: A comprehensive review. Journal of Clinical Investigative Dermatology, 3(2), 10.13188/2373-1044.1000019. https://doi.org/10.13188/2373-1044.1000019 ↩︎
Gubitosa, J., Rizzi, V., Fini, P., & Cosma, P. (2019). Hair care cosmetics: From traditional shampoo to solid clay and herbal shampoo, a review. Cosmetics, 6(1), 13. https://doi.org/10.3390/cosmetics6010013 ↩︎
Olsen, E. A., Messenger, A. G., Shapiro, J., Stough, D., Washenik, K., & Whiting, D. A. (2005). Evaluation and treatment of male and female pattern hair loss. Journal of the American Academy of Dermatology, 52(2), 301-311. https://doi.org/10.1016/j.jaad.2004.09.018 ↩︎
Anastassakis, K. (2022). Androgenetic Alopecia From A to Z: Vol. 2 Drugs, Herbs, Nutrition and Supplements. Springer Nature. ↩︎
