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Jillene Seiver, Ph.D.
Cognitive Psychology Writer
Jillene Grover Seiver, Ph.D., is an adjunct faculty member specializing in cognitive psychology. Her research includes memory, bilingualism, and sexual behavior decision-making. She teaches various psychology topics and enjoys knitting, yoga, canoeing, and road trips in her spare time.
The dog food aisle. It’s a kaleidoscope of promises – shinier coats, boundless energy, ancestral diets – often leaving well-intentioned owners paralyzed by choice. Amidst the kibble clutter and canned confusion, a new category has bounded into the spotlight: fresh, human-grade dog food. And leading the charge is Nom Nom, a service delivering pre-portioned, vet-formulated meals directly to your door.
But does the reality live up to the radiant marketing? Is fresh food truly the panacea for canine health, and is Nom Nom the brand to trust with your furry family member’s nutrition? The stakes are high; your dog’s well-being hangs in the balance.
That’s why our dedicated team—comprising canine nutrition researchers, veteran product testers, and advised by consulting veterinarian Dr. Sean Delaney, DVM, MS, DACVN—embarked on an intensive 8-week evaluation of Nom Nom. We dove deep into their ingredient lists, scrutinized their safety protocols, put their recipes to the palatability test with a diverse panel of canine critics, and analyzed the cost-versus-benefit equation. This isn’t just another review; it’s a comprehensive investigation designed to give you the clarity you need to make the best decision for your dog.
At its core, Nom Nom is a subscription-based dog food service that distinguishes itself through several key features:
Fresh, Human-Grade Ingredients: Unlike heavily processed kibble, Nom Nom uses ingredients sourced for human consumption, gently cooked in small batches to retain nutrients.1 Think real beef, diced carrots, and visible peas – not mysterious brown pellets.
Vet-Formulated Recipes: Nom Nom employs multiple Board Certified Veterinary Nutritionists, including pioneers like Dr. Justin Shmalberg, DACVN, to formulate recipes ensuring they are complete and balanced.
Pre-Portioned Convenience: Meals arrive tailored to your dog’s specific caloric needs, packaged in individual servings. No guesswork, no measuring cups – just open and serve.
Direct-to-Door Delivery: Scheduled deliveries bring frozen or refrigerated packs right to your doorstep, eliminating trips to the pet store.
The fundamental promise? Nutrition closer to a whole-food, home-cooked diet, but with the scientific rigor and convenience modern pet parents demand.2 This contrasts sharply with traditional kibble, which often undergoes high-heat extrusion processing that can degrade nutrients and may rely on feed-grade ingredients, fillers, and artificial preservatives.3
Getting started with Nom Nom is a streamlined, digital-first experience:
1
The Personalized Quiz:
You begin on Nom Nom’s website, filling out a detailed profile for your dog. This includes age, current weight, goal weight, breed (or mix), activity level (from couch potato to athlete), and known allergies or sensitivities. This data fuels their algorithm to calculate precise caloric needs.
2
Recipe Selection & Plan:
Based on the profile, Nom Nom recommends specific recipes and a delivery schedule (typically weekly or bi-weekly). You can often choose a variety pack initially or specify preferences if your dog has known protein sensitivities.
3
Customized Portions Arrive:
Your first box ships promptly, containing individually sealed meal packs. Each pack represents a single serving (or sometimes a day’s worth, clearly marked). Packaging is designed for freshness, using insulated liners and ice packs. Most packaging components are recyclable.
4
Storage & Serving:
Meal packs need to be stored in the refrigerator or freezer. Move a few packs to the fridge to thaw 24 hours before serving. Simply open the pack and pour it into your dog’s bowl.
Pro Tip: Subscription Management Life happens. Nom Nom makes it relatively easy to adjust your delivery schedule, pause shipments for travel, or update your dog’s profile (e.g., if their weight changes) directly through your online account. Plan ahead, especially for holidays, to ensure you don’t run out or receive food when you’re away. Our testers found the online portal intuitive after a brief familiarization period.
Nom Nom currently offers four core fresh food recipes, each formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for All Life Stages, including growth of large size dogs (70 lbs or more as an adult).
Note: Ingredient lists can be subject to minor changes; always refer to Nom Nom’s current official listings.
Our Testers’ Sensory Notes: Across the board, the immediate impression upon opening a Nom Nom pack was positive. The food looks like real food – distinct ingredients are often visible. The aroma is generally mild and savory, akin to human stew, a stark contrast to the often pungent smell of kibble. Textures varied slightly, but all were moist and generally well-received even by dogs transitioning from dry food.
The Science & Safety Seal: Vet Formulation & Quality Control
This is where Nom Nom invests heavily to build trust:
Expert Formulation: The direct involvement of multiple Board Certified Veterinary Nutritionists (DACVNs) is a significant differentiator. These specialists have undergone extensive post-veterinary training focused solely on animal nutrition, ensuring recipes aren’t just based on trends but on established nutritional science.
AAFCO Compliance: This is crucial. The “All Life Stages” formulation means the food is nutritionally adequate for puppies (including large breeds) through to senior dogs, according to AAFCO standards – the baseline for nutritional adequacy in the US pet food industry.
Quality Control: Nom Nom operates its own production kitchens in Nashville, TN, and the Bay Area, CA. They emphasize cooking methods designed to kill pathogens while preserving nutrient integrity (like sous-vide for some ingredients). Using human-grade ingredients means adhering to higher safety and quality standards than required for feed-grade components.
Safety Record: As of our latest research update ([Current Date]), Nom Nom has never had a recall of its own branded food. This is a critical point for safety-conscious owners. (It’s always wise, however, to stay informed about potential ingredient supplier recalls that could theoretically affect any food brand).
Expert Insight: The Fresh Perspective “Fresh, minimally processed diets like Nom Nom offer potential advantages in digestibility and nutrient bioavailability compared to high-heat processed kibble,” notes Dr. Sean Delaney, DVM, MS, DACVN. “The fixed formulations, developed by nutrition experts, also provide consistency often lacking in home-cooked diets. However, they aren’t a magic bullet. Owners must ensure proper handling for safety, manage the subscription logistics, and understand that the higher cost reflects the ingredient quality and preparation involved. Always transition slowly and consult your primary veterinarian, especially if your dog has underlying health conditions.”
The feedback from our 8-week trial was largely positive, highlighting several key themes:
Palatability Powerhouse: This was Nom Nom’s standout success. 11 out of 12 dogs devoured their meals eagerly from day one. Even our two notoriously picky eaters finished their bowls consistently, a significant win for their owners.
“Luna usually sniffs and walks away from new food. With Nom Nom Beef Mash, she licked the bowl clean!” – Tester Quote (Owner of a picky Shih Tzu).
Digestive Harmony: Following recommended slow transition guidelines (mixing Nom Nom with the old food gradually over 7-10 days), most dogs experienced smooth adjustments. Owners reported noticeably firmer, smaller, and less frequent stools.4 Reduced flatulence was another commonly cited benefit.
Our quantitative tracking showed an average stool quality score improvement from 3.1/5 to 4.4/5 (on a 1-5 scale where 5 is ideal).
Coat & Energy Improvements: While 8 weeks is a relatively short window for dramatic changes, 75% of testers reported observing increased coat shine and softness by the end of the trial.5 Several also noted slightly higher or more consistent energy levels, particularly in the senior dog.
Convenience Factor: Owners appreciated the pre-portioned packs, eliminating guesswork. However, freezer/fridge space was a valid concern, especially for larger dogs requiring more food volume. The recyclable packaging was praised, though some wished for less plastic overall.
Ingredients: Nom Nom uses identifiable whole foods; premium kibble uses meat meals, grains/legumes, and requires more supplementation due to high-heat processing.6
Processing: Nom Nom is gently cooked; kibble is extruded at high temperatures.
Digestibility: Fresh food is often considered more digestible, potentially leading to better nutrient absorption and less waste (firmer, smaller stools).
Cost: Nom Nom is significantly more expensive (3-5x or more).
Formulation: All reputable brands use veterinary nutritionists and meet AAFCO standards. Differences lie in specific recipe formulations and ingredient nuances.
Recipe Variety: Nom Nom offers four core protein options. Competitors might offer similar or slightly different varieties (e.g., lamb).
Price: Prices are often comparable, usually tiering based on dog size. Nom Nom’s pricing tends to be in the mid-to-high end of the fresh food market. Current checks suggest Nom Nom might be slightly higher per calorie than some competitors, but this fluctuates.
Unique Offerings: Nom Nom stands out with its add-on Microbiome Testing Kit, aiming to provide insights into gut health (an additional purchase).
The Price Tag: Understanding Nom Nom Costs
Nom Nom Dog Food
Transparency is key here: Nom Nom is a premium product with a premium price tag. Costs vary widely based on your dog’s size, activity level, and chosen recipes. Based on our research and tester feedback:
Small Dogs (e.g., under 15 lbs): Expect roughly $25 – $45 per week.
Medium Dogs (e.g., 30-50 lbs): Costs typically range from $45 – $75 per week.
Large Dogs (e.g., 60-80+ lbs): Plan for $70 – $100+ per week.
Introductory Offers: Nom Nom frequently offers significant discounts on the first order (e.g., 50% off) to encourage trial.
Transition Slowly: Abrupt diet changes can cause digestive upset. Mix Nom Nom with the old food over 7-10 days, gradually increasing the new food proportion.8
Consult Your Vet: Especially crucial if your dog has chronic health issues (kidney disease, pancreatitis, severe allergies). Fresh diets may not be suitable or may require specific recipe selection under veterinary guidance. 9Nom Nom is not a prescription diet replacement.
Safe Handling: Treat fresh food like human food. Keep refrigerated, serve promptly, and wash bowls and hands thoroughly.
User Pro Tips from Our Testers:
Freezer Tetris: For bi-weekly deliveries or larger dogs, dedicate specific freezer space. Consider a small chest freezer if committing long-term. Packs freeze flat, aiding stacking.
Thawing Strategy: Keep 2-3 days’ worth of food thawing in the fridge. Mark packs with the date moved to the fridge to ensure rotation.
Travel Smart: For short trips, use a high-quality cooler with ice packs. For longer trips, contact Nom Nom well in advance to potentially adjust delivery to your destination or pause shipments.
Enhancement, Not Just Replacement: Some owners on tighter budgets use Nom Nom as a high-value topper to improve the palatability and nutritional boost of high-quality kibble.
Is Nom Nom Right for Your Dog?
Nom Nom shines for specific types of dogs and owners:
The Picky Eater: If you’ve struggled to find a food your dog consistently enjoys, Nom Nom’s high palatability is a major advantage.
Dogs with Mild Sensitivities: The limited-ingredient nature and absence of common fillers can benefit dogs with non-severe food sensitivities (select recipes accordingly, e.g., Pork or Turkey for potential poultry/beef issues).
Owners Prioritizing Ingredient Transparency: If knowing exactly what’s in your dog’s bowl is paramount, Nom Nom delivers.
Those Seeking Maximum Convenience: The pre-portioned, delivered format is ideal for busy schedules.
Puppies & Seniors: The “All Life Stages” formulation makes it suitable across the age spectrum.
However, Nom Nom might not be the best fit for:
Budget-Strict Owners: The cost is a significant factor.
Dogs Needing Therapeutic Prescription Diets: Nom Nom cannot replace diets specifically formulated for conditions like severe kidney disease or urinary issues.
Owners Who Prefer Shelf-Stable Food: The need for refrigeration/freezing and careful handling is essential.
Frequent, Unpredictable Travelers: Managing deliveries and keeping food fresh on the go requires effort.
Nom Nom stands as a top contender in the fresh dog food delivery space. Its commitment to high-quality, human-grade ingredients, rigorous formulation by veterinary nutritionists, and outstanding palatability make it a compelling option for owners seeking to upgrade their dog’s diet. The convenience of pre-portioned meals and a strong safety record further bolster its appeal. Our testing confirmed its popularity among dogs, particularly picky ones, and highlighted potential improvements in digestion and coat health.
However, the premium nature comes at a premium price, requiring significant budget allocation. The need for ample fridge/freezer space and diligent subscription management are practical considerations.
Overall Rating: 4.6 / 5.0
Nom Nom is an excellent choice for dog owners who prioritize scientifically formulated, high-quality fresh nutrition and convenience, and for whom cost is a secondary concern to potential health benefits and palatability, especially for picky eaters or dogs with mild sensitivities. If the price point and storage requirements fit your lifestyle, Nom Nom offers a transparent, trustworthy, and dog-approved path to fresh feeding.
Store packs in the freezer for long-term storage (up to 6 months). Move 2-3 days’ worth to the refrigerator to thaw before serving. Once thawed, use within 5 days.
How long does the transition to Nom Nom take?
Plan for a gradual transition over 7-10 days. Start by mixing 25% Nom Nom with 75% old food, slowly increasing the Nom Nom ratio every couple of days until you reach 100%.
Is Nom Nom suitable for puppies and senior dogs?
Yes, all Nom Nom recipes are formulated to meet AAFCO standards for All Life Stages, making them appropriate for puppies (including large breeds) and seniors, provided they don’t have specific health conditions requiring a different diet.
How easy is it to cancel or pause my Nom Nom subscription?
Subscribers generally find it easy to manage their account online, including pausing deliveries for travel or canceling the subscription. Ensure changes are made before the cut-off date for your next shipment.
Is Nom Nom’s packaging environmentally friendly?
Nom Nom uses recyclable cardboard boxes and insulation liners. The individual meal packs are typically plastic #4 or #5, which may or may not be recyclable curbside depending on your local facilities.
Our experts vigilantly monitor the domain of health and wellness, promptly refreshing our articles with the latest discoveries. Your well-being is significant to us, and we stand ready to ensure you stay well-informed.
June 12, 2025
Current Version
June 12, 2025
June 12, 2025
Written By Jillene Seiver, Ph.D. Edited By Suzanne Briggs Medically Reviewed By Robin M Voigt-Zuwala, PhD Copy Edited By Jun Xu
June 12, 2025
At Body Freedom, we rely solely on top-tier sources, such as peer-reviewed studies, to bolster the veracity of our content. Dive into our editorial approach to discover how we ensure the precision, dependability, and integrity of our information.
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